Event Planning

Blog categorized as Event Planning

8 Pro Tips for Maximizing Pre- and Post-Event Marketing and Sales Efforts
Conference season is here! Legalweek and other legal tech events are happening, and legal professionals can make the most out of these events by following pre- and post-event marketing and sales strategies recommended by legal marketing and sales executives.
Nicolas
03.15.2023 11:38 AM - Comment(s)
How to Reinvent Event ROI
Whether your 2022 events are virtual, in-person or a hybrid of both, the following four-stage strategy should help you reinvent your event ROI.
Come Together: Aligning Marketing with Sales to Maximize ROI from Events
Here is a breakdown of the stages of planning conferences or tradeshows with a focus on bringing sales and marketing teams together before, during and after an event.
Reinventing Wine Wednesday
About six years ago in 2014, I got a phone call from my friend, Lisa, asking if I had a bottle of wine so she could come over for a glass. It was 11:00 am on a Wednesday.
4 Steps to Reinvent Your Events

With marketers scrambling to cancel, reschedule, and change the format of traditional events and event attendees moving to remote working environments, it’s a good time for us to take a breath and evaluate why we do events in the first place.


The importance of the social connection at events is appar...

6 Trade Show Pain Points and the Road to Revenue
One of the best ways to design and execute a trade show strategy that delivers results and revenue is to understand the pain points of trade show planning.