If you want a marketing strategy that yields revenue growth, then you must understand brand awareness, demand generation, lead generation, and analytics, and how they work collectively to feed sales.
While talk of recession is prevalent, it does not actually mean a recession is near. With that said, the legal industry can bearproof itself with these strategies.
Marketing analytics, provide clear indicators about what marketing strategies work, where improvements can be made and, most importantly, where your strongest leads are for the sales team.
In this special edition of the Lift Your Sales series, we take a look at the elements of a recession, unemployment rates from 2019-2022, and the impact to law firms and legal tech companies.