Law Firm Marketing (Post-Pandemic):  Evolve or Die
Post-pandemic law firm marketing focuses on the prospective client and their needs instead of spotlighting the firm and its past accomplishments.
Recession Proofing Your Law Firm
How do you protect your law firm’s revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?
How to Bearproof the Legal Industry Despite Rumors of a Recession!
While talk of recession is prevalent, it does not actually mean a recession is near. With that said, the legal industry can bearproof itself with these strategies.
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09.29.2022 01:14 AM - Comment(s)
4 Ways Your Client Success Team Can Support Revenue Growth
What happens when the deal is done, and the project is handed off to the team who does the work? Here are four ways client success can support retention and revenue growth after the sale has been made.
6 Steps to a Successful Business Development Plan:  Driving Growth Through Client Success and Thought Leadership
Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales.
Marketing Isn't Sales, But It Should Lead to Sales
Law firms, like other businesses, have typically approached marketing and business development as completely separate functions. But marketing and business development are only two of three necessary components to revenue generation.
Data-Driven Marketing: Key Analytics & KPIs That Increase Sales
Marketing analytics, provide clear indicators about what marketing strategies work, where improvements can be made and, most importantly, where your strongest leads are for the sales team.
How to Grow Your Business in a Recession: Funding, Profitability and Sustainability
In this special edition of the Lift Your Sales series, we take a look at the elements of a recession, unemployment rates from 2019-2022, and the impact to law firms and legal tech companies.
6 Ways to Leverage the Power of Process and Workflows in Sales
CRM, cold prospecting, follow-up tasks and deal cycles require process to drive revenue. Following is a detailed list of best practices to help your team leverage the power of process and workflow in sales.
How to Use an SAP to Turn the Sales Process into a Buying Process
One of the most important tools in a sales executive’s belt is a Strategic Account Plan (SAP). It is one of the surest ways to secure an appointment, engage new business and drive revenue.