Marketing Blog

A Seat at the Table
This month marks the 4th Anniversary of RPC Strategies. Public reception of our brand at industry conferences in Q1 2023 has been exciting, rewarding and humbling. It seems RPC Strategies has secured its seat at the proverbial table in legal tech.
04.10.2023 04:09 PM - Comment(s)
3 Marketing and Sales Considerations for Investors of Legal Tech
It is important to conduct your own due diligence on the background of the founder and leadership team, their practical knowledge of the legal industry, marketing and sales resources employed and the message they are sending through their content and tech stack.
03.16.2023 01:49 AM - Comment(s)
8 Pro Tips for Maximizing Pre- and Post-Event Marketing and Sales Efforts
Conference season is here! Legalweek and other legal tech events are happening, and legal professionals can make the most out of these events by following pre- and post-event marketing and sales strategies recommended by legal marketing and sales executives.
03.15.2023 11:38 AM - Comment(s)
What Legal Tech Investors Really Want
Every VC looking to invest in the legal technology space is motivated by the pursuit of profit. But how do they know whether a particular legal tech product or service is going to generate a positive return?
12.06.2022 03:43 AM - Comment(s)
What Legal Tech Startups Really Need
The following six steps will help make sure your startup is set up for sales success and, ultimately, be worthy of capital investment.
12.05.2022 07:53 PM - Comment(s)
6 Creative Ways to Generate More Qualified Leads:  Focusing on Quality Over Quantity
Generating leads is essential for any business but making sure they are qualified is just as important. The more qualified leads you generate, the more successful your business will be.
Law Firm Marketing (Post-Pandemic):  Evolve or Die
Post-pandemic law firm marketing focuses on the prospective client and their needs instead of spotlighting the firm and its past accomplishments.
Recession Proofing Your Law Firm
How do you protect your law firm’s revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?
How to Bearproof the Legal Industry Despite Rumors of a Recession!
While talk of recession is prevalent, it does not actually mean a recession is near. With that said, the legal industry can bearproof itself with these strategies.
09.29.2022 01:14 AM - Comment(s)
4 Ways Your Client Success Team Can Support Revenue Growth
What happens when the deal is done, and the project is handed off to the team who does the work? Here are four ways client success can support retention and revenue growth after the sale has been made.