Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales.
Law firms, like other businesses, have typically approached marketing and business development as completely separate functions. But marketing and business development are only two of three necessary components to revenue generation.
Marketing analytics, provide clear indicators about what marketing strategies work, where improvements can be made and, most importantly, where your strongest leads are for the sales team.
In this special edition of the Lift Your Sales series, we take a look at the elements of a recession, unemployment rates from 2019-2022, and the impact to law firms and legal tech companies.
CRM, cold prospecting, follow-up tasks and deal cycles require process to drive revenue. Following is a detailed list of best practices to help your team leverage the power of process and workflow in sales.
One of the most important tools in a sales executive’s belt is a Strategic Account Plan (SAP). It is one of the surest ways to secure an appointment, engage new business and drive revenue.
Sales professionals who have relied on existing business, become complacent with the status quo or realistically struggled on how to evolve through the pandemic can be retrained as HUNTERS with this process.
If you want to want to drive real revenue growth in an environment manipulated by a global pandemic, then you must find new ways to think about, study and prepare to meet the needs of the new legal services buyer.
In response to the problems iterated in Law.com articles about legal tech marketing and sales, we offer five proven solutions on how to these revenue growth strategies should be evolving, post-pandemic.
