Use client personas to create targeted content and messaging that resonates with your ideal clients and drives marketing success for your business.

Create client personas in 6 steps to drive results and increase sales with targeted marketing campaigns.

The LinkedIn platform is currently in a class of its own in its ability to allow professionals to find and connect with business owners and individuals who genuinely have an interest or need for their services.

Post-pandemic law firm marketing focuses on the prospective client and their needs instead of spotlighting the firm and its past accomplishments.

How do you protect your law firm’s revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?

Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales.

Law firms, like other businesses, have typically approached marketing and business development as completely separate functions. But marketing and business development are only two of three necessary components to revenue generation.

If you want to want to drive real revenue growth in an environment manipulated by a global pandemic, then you must find new ways to think about, study and prepare to meet the needs of the new legal services buyer.