Your sales conversion operation must integrate the systems that generate its email campaigns with the customer relationship management (CRM) system, so that your team has the right data in the right place at the right time.

Preparing for a hurricane is ironically similar to how businesses and marketing departments should prepare for the impact of new data privacy laws, like GDPR and CCPA.

Here are five questions that your business or organization should ask in order to design a successful content marketing strategy.

Make sure these 5 technologies are set up to insure successful lead generation: Website/SEO, Business Card Scanner, Email Campaigns, Social Media and CRM.

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