RPC Strategies, LLC
RPC Strategies, LLC
Law Firm and Legal Tech Marketing

Lead Generation

Blog tagged as Lead Generation

4 Seeds of Marketing That Grow Your Sales:  Brand Awareness, Demand Generation, Lead Generation, and Analytics

4 Seeds of Marketing That Grow Your Sales:  Brand Awareness, Demand Generation, Lead Generation, and Analytics

If you want a marketing strategy that yields revenue growth, then you must understand brand awareness, demand generation, lead generation, and analytics, and how they work collectively to feed sales.
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Melissa Rogozinski
10.10.2023 07:14 PM - Comment(s)
6 Creative Ways to Generate More Qualified Leads:  Focusing on Quality Over Quantity

6 Creative Ways to Generate More Qualified Leads:  Focusing on Quality Over Quantity

Generating leads is essential for any business but making sure they are qualified is just as important. The more qualified leads you generate, the more successful your business will be.
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Melissa Rogozinski
10.10.2022 11:36 AM - Comment(s)
Law Firm Marketing (Post-Pandemic):  Evolve or Die

Law Firm Marketing (Post-Pandemic):  Evolve or Die

Post-pandemic law firm marketing focuses on the prospective client and their needs instead of spotlighting the firm and its past accomplishments.
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Melissa Rogozinski
10.10.2022 11:36 AM - Comment(s)
Hunters vs. Farmers:  Selling Legal Services in a Remote Environment

Hunters vs. Farmers:  Selling Legal Services in a Remote Environment

Sales professionals who have relied on existing business, become complacent with the status quo or realistically struggled on how to evolve through the pandemic can be retrained as HUNTERS with this process.
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Melissa Rogozinski
02.18.2022 08:29 AM - Comment(s)
How to Reinvent Event ROI

How to Reinvent Event ROI

Whether your 2022 events are virtual, in-person or a hybrid of both, the following four-stage strategy should help you reinvent your event ROI.
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Melissa Rogozinski
01.27.2022 09:30 AM - Comment(s)
6 Tips for Driving Sales Team Success:  Teamwork Makes the Dream Work

6 Tips for Driving Sales Team Success:  Teamwork Makes the Dream Work

When a team is working like a well-oiled machine, the power it generates is unstoppable. These 6 tips will turn your sales team into a high-performing race car, driving like lightning to victory lane.
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Melissa Rogozinski
09.02.2021 12:10 PM - Comment(s)
Why You MUST Integrate Email Campaigns With Your CRM

Why You MUST Integrate Email Campaigns With Your CRM

Your sales conversion operation must integrate the systems that generate its email campaigns with the customer relationship management (CRM) system, so that your team has the right data in the right place at the right time.
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Melissa Rogozinski
09.20.2020 09:38 AM - Comment(s)
All Leads Are Not Created Equal: 8 Ways to Determine True Lead Quality

All Leads Are Not Created Equal: 8 Ways to Determine True Lead Quality

Know how to determine which type of leads are coming into your pipeline, assess their value and understand why focusing on quality rather than quantity is a better approach.
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Melissa Rogozinski
09.20.2020 09:32 AM - Comment(s)
4 Steps to Reinvent Your Events

4 Steps to Reinvent Your Events

With marketers scrambling to cancel, reschedule, and change the format of traditional events and event attendees moving to remote working environments, it’s a good time for us to take a breath and evaluate why we do events in the first place.


The importance of the social connection at events is appar...

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Melissa Rogozinski
04.06.2020 03:33 PM - Comment(s)
6 Trade Show Pain Points and the Road to Revenue

6 Trade Show Pain Points and the Road to Revenue

One of the best ways to design and execute a trade show strategy that delivers results and revenue is to understand the pain points of trade show planning.
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Melissa Rogozinski
12.18.2019 02:55 PM - Comment(s)
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