This month marks the 4th Anniversary of RPC Strategies. Public reception of our brand at industry conferences in Q1 2023 has been exciting, rewarding and humbling. It seems RPC Strategies has secured its seat at the proverbial table in legal tech.

Generating leads is essential for any business but making sure they are qualified is just as important. The more qualified leads you generate, the more successful your business will be.

Post-pandemic law firm marketing focuses on the prospective client and their needs instead of spotlighting the firm and its past accomplishments.

How do you protect your law firm’s revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?

While talk of recession is prevalent, it does not actually mean a recession is near. With that said, the legal industry can bearproof itself with these strategies.

What happens when the deal is done, and the project is handed off to the team who does the work? Here are four ways client success can support retention and revenue growth after the sale has been made.

Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales.

Marketing analytics, provide clear indicators about what marketing strategies work, where improvements can be made and, most importantly, where your strongest leads are for the sales team.

In this special edition of the Lift Your Sales series, we take a look at the elements of a recession, unemployment rates from 2019-2022, and the impact to law firms and legal tech companies.

CRM, cold prospecting, follow-up tasks and deal cycles require process to drive revenue. Following is a detailed list of best practices to help your team leverage the power of process and workflow in sales.