The LinkedIn platform is currently in a class of its own in its ability to allow professionals to find and connect with business owners and individuals who genuinely have an interest or need for their services.
This month marks the 4th Anniversary of RPC Strategies. Public reception of our brand at industry conferences in Q1 2023 has been exciting, rewarding and humbling. It seems RPC Strategies has secured its seat at the proverbial table in legal tech.
It is important to conduct your own due diligence on the background of the founder and leadership team, their practical knowledge of the legal industry, marketing and sales resources employed and the message they are sending through their content and tech stack.
Law firms, like other businesses, have typically approached marketing and business development as completely separate functions. But marketing and business development are only two of three necessary components to revenue generation.
If you want to want to drive real revenue growth in an environment manipulated by a global pandemic, then you must find new ways to think about, study and prepare to meet the needs of the new legal services buyer.
In response to the problems iterated in Law.com articles about legal tech marketing and sales, we offer five proven solutions on how to these revenue growth strategies should be evolving, post-pandemic.
Here is a breakdown of the stages of planning conferences or tradeshows with a focus on bringing sales and marketing teams together before, during and after an event.
