Learn how to use LLMs ethically and legally to brainstorm ideas, generate content, and avoid copyright infringement.

If you want a marketing strategy that yields revenue growth, then you must understand brand awareness, demand generation, lead generation, and analytics, and how they work collectively to feed sales.

Use client personas to create targeted content and messaging that resonates with your ideal clients and drives marketing success for your business.

Create client personas in 6 steps to drive results and increase sales with targeted marketing campaigns.

What really is the impact of AI in marketing within the legal tech space? Let’s explore this closely.

It is important to conduct your own due diligence on the background of the founder and leadership team, their practical knowledge of the legal industry, marketing and sales resources employed and the message they are sending through their content and tech stack.

Conference season is here! Legalweek and other legal tech events are happening, and legal professionals can make the most out of these events by following pre- and post-event marketing and sales strategies recommended by legal marketing and sales executives.

Every VC looking to invest in the legal technology space is motivated by the pursuit of profit. But how do they know whether a particular legal tech product or service is going to generate a positive return?

The following six steps will help make sure your startup is set up for sales success and, ultimately, be worthy of capital investment.

Post-pandemic law firm marketing focuses on the prospective client and their needs instead of spotlighting the firm and its past accomplishments.