Generating leads is essential for any business but making sure they are qualified is just as important. The more qualified leads you generate, the more successful your business will be.
Marketing analytics, provide clear indicators about what marketing strategies work, where improvements can be made and, most importantly, where your strongest leads are for the sales team.
Know how to determine which type of leads are coming into your pipeline, assess their value and understand why focusing on quality rather than quantity is a better approach.
Preparing for a hurricane is ironically similar to how businesses and marketing departments should prepare for the impact of new data privacy laws, like GDPR and CCPA.
Make sure these 5 technologies are set up to insure successful lead generation: Website/SEO, Business Card Scanner, Email Campaigns, Social Media and CRM.
We harness 30 years of knowledge and experience to help small to mid-size businesses grow with customized marketing, lead generation and sales strategies.