Melissa Rogozinski

Melissa Rogozinski

Blog by Melissa Rogozinski

AI for Lawyers: A Roadmap to Using AI in Your Law Firm (Part 2)
Artificial intelligence (AI) is rapidly transforming the legal profession. From automating tasks to providing insights into complex legal issues, AI is helping lawyers be more efficient, effective, and strategic.
How AI is Rewriting the Future of Marketing and Sales:  Using LLMs Properly, Ethically, and Legally
Learn how to use LLMs ethically and legally to brainstorm ideas, generate content, and avoid copyright infringement.
AI for Lawyers: A Roadmap to Using AI in Your Law Firm (Part 1)
AI is ushering in a new era of legal practice. Learn how to use AI ethically and effectively to streamline research, make data-driven decisions, improve client services, and overcome challenges.
4 Seeds of Marketing That Grow Your Sales:  Brand Awareness, Demand Generation, Lead Generation, and Analytics
If you want a marketing strategy that yields revenue growth, then you must understand brand awareness, demand generation, lead generation, and analytics, and how they work collectively to feed sales.
How to Use a Client Persona to Develop a Content Strategy
Use client personas to create targeted content and messaging that resonates with your ideal clients and drives marketing success for your business.
5 Questions to Ask Before Selecting a Financial Institution for Your Legal Tech Startup
Five questions to ask when zeroing on the right financial institution for your legal tech startup.
6 Creative Ways to Generate More Qualified Leads:  Focusing on Quality Over Quantity
Generating leads is essential for any business but making sure they are qualified is just as important. The more qualified leads you generate, the more successful your business will be.
Law Firm Marketing (Post-Pandemic):  Evolve or Die
Post-pandemic law firm marketing focuses on the prospective client and their needs instead of spotlighting the firm and its past accomplishments.
Recession Proofing Your Law Firm
How do you protect your law firm’s revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?
4 Ways Your Client Success Team Can Support Revenue Growth
What happens when the deal is done, and the project is handed off to the team who does the work? Here are four ways client success can support retention and revenue growth after the sale has been made.