RPC Strategies, LLC
RPC Strategies, LLC
RISE | RENEW | REGENERATE

Blog tagged as CAN-SPAM Act

Why You MUST Integrate Email Campaigns With Your CRM
Your sales conversion operation must integrate the systems that generate its email campaigns with the customer relationship management (CRM) system, so that your team has the right data in the right place at the right time.
Email Campaigns:  Marketing's Center of Gravity
Email campaigns provide a hyper-targeted way to stay in front of leads until they are ready to buy. If you utilize marketing automation properly, you can leverage marketing’s true Center of Gravity to help your sales team convert more leads.