Your sales conversion operation must integrate the systems that generate its email campaigns with the customer relationship management (CRM) system, so that your team has the right data in the right place at the right time.
Know how to determine which type of leads are coming into your pipeline, assess their value and understand why focusing on quality rather than quantity is a better approach.
Email campaigns provide a hyper-targeted way to stay in front of leads until they are ready to buy. If you utilize marketing automation properly, you can leverage marketing’s true Center of Gravity to help your sales team convert more leads.
Make sure these 5 technologies are set up to insure successful lead generation: Website/SEO, Business Card Scanner, Email Campaigns, Social Media and CRM.
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