RPC Strategies, LLC
RPC Strategies, LLC
RISE | RENEW | REGENERATE

Blog tagged as Lead Generation

Why You MUST Integrate Email Campaigns With Your CRM
Your sales conversion operation must integrate the systems that generate its email campaigns with the customer relationship management (CRM) system, so that your team has the right data in the right place at the right time.
All Leads Are Not Created Equal: 8 Ways to Determine True Lead Quality
Know how to determine which type of leads are coming into your pipeline, assess their value and understand why focusing on quality rather than quantity is a better approach.
RPC Strategies Forms Powerhouse Team
Alexis Robbins joins RPC Strategies, LLC as its first Chief Marketing Officer and Christopher O’Connor has assumed the role of Senior Content Strategist.
Virtual Profiles, Sales & Career Prospects
Our topic for April 29, 2020, was "How to Amp Up Your Virtual Profile for Sales & Career Prospects," and the featured wine was Whitehaven Sauvignon Blanc.
Reinventing Wine Wednesday
About six years ago in 2014, I got a phone call from my friend, Lisa, asking if I had a bottle of wine so she could come over for a glass. It was 11:00 am on a Wednesday.
4 Steps to Reinvent Your Events

With marketers scrambling to cancel, reschedule, and change the format of traditional events and event attendees moving to remote working environments, it’s a good time for us to take a breath and evaluate why we do events in the first place.


The importance of the social connection at events is appar...

Email Campaigns:  Marketing's Center of Gravity
Email campaigns provide a hyper-targeted way to stay in front of leads until they are ready to buy. If you utilize marketing automation properly, you can leverage marketing’s true Center of Gravity to help your sales team convert more leads.
6 Trade Show Pain Points and the Road to Revenue
One of the best ways to design and execute a trade show strategy that delivers results and revenue is to understand the pain points of trade show planning.
5 Tips for a Successful Content Marketing Strategy
Here are five questions that your business or organization should ask in order to design a successful content marketing strategy.
5 Technologies for Lead Generation
Make sure these 5 technologies are set up to insure successful lead generation: Website/SEO, Business Card Scanner, Email Campaigns, Social Media and CRM.