Blog categorized as Business Development

Recession Proofing Your Law Firm
How do you protect your law firm’s revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?
6 Steps to a Successful Business Development Plan:  Driving Growth Through Client Success and Thought Leadership
Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales.
Marketing Isn't Sales, But It Should Lead to Sales
Law firms, like other businesses, have typically approached marketing and business development as completely separate functions. But marketing and business development are only two of three necessary components to revenue generation.