Marketing Blog

AI for Lawyers: A Roadmap to Using AI in Your Law Firm (Part 2)
Artificial intelligence (AI) is rapidly transforming the legal profession. From automating tasks to providing insights into complex legal issues, AI is helping lawyers be more efficient, effective, and strategic.
How AI is Rewriting the Future of Marketing and Sales:  Using LLMs Properly, Ethically, and Legally
Learn how to use LLMs ethically and legally to brainstorm ideas, generate content, and avoid copyright infringement.
AI for Lawyers: A Roadmap to Using AI in Your Law Firm (Part 1)
AI is ushering in a new era of legal practice. Learn how to use AI ethically and effectively to streamline research, make data-driven decisions, improve client services, and overcome challenges.
4 Seeds of Marketing That Grow Your Sales:  Brand Awareness, Demand Generation, Lead Generation, and Analytics
If you want a marketing strategy that yields revenue growth, then you must understand brand awareness, demand generation, lead generation, and analytics, and how they work collectively to feed sales.
How to Use a Client Persona to Develop a Content Strategy
Use client personas to create targeted content and messaging that resonates with your ideal clients and drives marketing success for your business.
How to Develop a Client Persona
Create client personas in 6 steps to drive results and increase sales with targeted marketing campaigns.
07.24.2023 03:28 PM - Comment(s)
Understanding the Limitations of AI in Marketing for Legal Tech
What really is the impact of AI in marketing within the legal tech space? Let’s explore this closely.
05.22.2023 03:46 PM - Comment(s)
Making LinkedIn Your Favorite Client Source
The LinkedIn platform is currently in a class of its own in its ability to allow professionals to find and connect with business owners and individuals who genuinely have an interest or need for their services.
05.22.2023 03:45 PM - Comment(s)
AI Isn't New to Law: How the Practice of Law Should Embrace AI
Understanding what AI is — and what it is not — helps to identify where it can be of value and what limitations it currently has. Not only will AI certainly impact your practice in the future, it already has.
05.01.2023 02:42 PM - Comment(s)
5 Questions to Ask Before Selecting a Financial Institution for Your Legal Tech Startup
Five questions to ask when zeroing on the right financial institution for your legal tech startup.