Developing a “client persona” helps businesses understand and empathize with their consumers, enabling them to create more effective marketing strategies addressing their customers’ needs and preferences.
The LinkedIn platform is currently in a class of its own in its ability to allow professionals to find and connect with business owners and individuals who genuinely have an interest or need for their services.
Understanding what AI is — and what it is not — helps to identify where it can be of value and what limitations it currently has. Not only will AI certainly impact your practice in the future, it already has.
This month marks the 4th Anniversary of RPC Strategies. Public reception of our brand at industry conferences in Q1 2023 has been exciting, rewarding and humbling. It seems RPC Strategies has secured its seat at the proverbial table in legal tech.
It is important to conduct your own due diligence on the background of the founder and leadership team, their practical knowledge of the legal industry, marketing and sales resources employed and the message they are sending through their content and tech stack.
Conference season is here! Legalweek and other legal tech events are happening, and legal professionals can make the most out of these events by following pre- and post-event marketing and sales strategies recommended by legal marketing and sales executives.
Every VC looking to invest in the legal technology space is motivated by the pursuit of profit. But how do they know whether a particular legal tech product or service is going to generate a positive return?
