What happens when the deal is done, and the project is handed off to the team who does the work? Here are four ways client success can support retention and revenue growth after the sale has been made.
Business development is a critical part of a law firm’s growth strategy. It balances client success, competitive marketing and new acquisitions in order to sustain the firm’s reputation as a high-quality service provider. It is the bridge between marketing and sales.
Law firms, like other businesses, have typically approached marketing and business development as completely separate functions. But marketing and business development are only two of three necessary components to revenue generation.
CRM, cold prospecting, follow-up tasks and deal cycles require process to drive revenue. Following is a detailed list of best practices to help your team leverage the power of process and workflow in sales.