Blog tagged as Events

How to Reinvent Event ROI
Whether your 2022 events are virtual, in-person or a hybrid of both, the following four-stage strategy should help you reinvent your event ROI.
Come Together: Aligning Marketing with Sales to Maximize ROI from Events
Here is a breakdown of the stages of planning conferences or tradeshows with a focus on bringing sales and marketing teams together before, during and after an event.
7 Smart Ways to Steer Your Marketing Budget in 2021
Follow this 7-step blueprint to turn your 2021 legal tech marketing budget into a lead-generation machine for your sales team.
Reinventing Wine Wednesday
About six years ago in 2014, I got a phone call from my friend, Lisa, asking if I had a bottle of wine so she could come over for a glass. It was 11:00 am on a Wednesday.
4 Steps to Reinvent Your Events

With marketers scrambling to cancel, reschedule, and change the format of traditional events and event attendees moving to remote working environments, it’s a good time for us to take a breath and evaluate why we do events in the first place.


The importance of the social connection at events is appar...

6 Trade Show Pain Points and the Road to Revenue
One of the best ways to design and execute a trade show strategy that delivers results and revenue is to understand the pain points of trade show planning.