Blog categorized as Marketing and Sales Operations

10 Steps to Align Legal Sales & Marketing
If you want to want to drive real revenue growth in an environment manipulated by a global pandemic, then you must find new ways to think about, study and prepare to meet the needs of the new legal services buyer.
5 Solutions to the Problems With Legal Tech Marketing & Sales
In response to the problems iterated in Law.com articles about legal tech marketing and sales, we offer five proven solutions on how to these revenue growth strategies should be evolving, post-pandemic.
RPC Strategies Forms Powerhouse Team
Alexis Robbins joins RPC Strategies, LLC as its first Chief Marketing Officer and Christopher O’Connor has assumed the role of Senior Content Strategist.
Remote Worker:  Burnout and Balance
Work-from-home has provided numerous business efficiencies, but how do remote workers balance burnout from their new environment?
Virtual Profiles, Sales & Career Prospects
Our topic for April 29, 2020, was "How to Amp Up Your Virtual Profile for Sales & Career Prospects," and the featured wine was Whitehaven Sauvignon Blanc.
5 Ways for Marketing to Prepare for Privacy Compliance
Preparing for a hurricane is ironically similar to how businesses and marketing departments should prepare for the impact of new data privacy laws, like GDPR and CCPA.
5 Technologies for Lead Generation
Make sure these 5 technologies are set up to insure successful lead generation: Website/SEO, Business Card Scanner, Email Campaigns, Social Media and CRM.
4 Considerations for Product and Service Pricing
Four considerations for determining the price of your products and services are: Cost of Goods, Customer Profile, Competition, and Experience and Reputation.
8-Step Business Plan
An ambitious, brand new entrepreneur once told me that she believed could make $10,000 in the first month. So, I asked her, “How are you going to do that?”
12-Services of RPC Strategies, LLC
We harness 30 years of knowledge and experience to help small to mid-size businesses grow with customized marketing, lead generation and sales strategies.