Marketing Blog

6 Tips for Driving Sales Team Success:  Teamwork Makes the Dream Work
When a team is working like a well-oiled machine, the power it generates is unstoppable. These 6 tips will turn your sales team into a high-performing race car, driving like lightning to victory lane.
The New Legal Services Buyer: How Technology Has Changed the Way We Buy and Sell
How do we connect with buyers of legal services and technology after more than a year of social separation, remote meetings, and backtracking on budgets?
Come Together: Aligning Marketing with Sales to Maximize ROI from Events
Here is a breakdown of the stages of planning conferences or tradeshows with a focus on bringing sales and marketing teams together before, during and after an event.
7 Smart Ways to Steer Your Marketing Budget in 2021
Follow this 7-step blueprint to turn your 2021 legal tech marketing budget into a lead-generation machine for your sales team.
Why You MUST Integrate Email Campaigns With Your CRM
Your sales conversion operation must integrate the systems that generate its email campaigns with the customer relationship management (CRM) system, so that your team has the right data in the right place at the right time.
All Leads Are Not Created Equal: 8 Ways to Determine True Lead Quality
Know how to determine which type of leads are coming into your pipeline, assess their value and understand why focusing on quality rather than quantity is a better approach.
RPC Strategies Forms Powerhouse Team
Alexis Robbins joins RPC Strategies, LLC as its first Chief Marketing Officer and Christopher O’Connor has assumed the role of Senior Content Strategist.
Remote Worker:  Burnout and Balance
Work-from-home has provided numerous business efficiencies, but how do remote workers balance burnout from their new environment?
DIY Video Tips and Tricks with Nikolai Pozdniakov
Guest contributor, Nikolai Pozdniakov, shares DIY tips and tricks for creating and sharing video content using free or low-cost digital tools.
Digital Nomad: Skills for Advancement
By learning a variety of technology tools, you open an array of digital nomad opportunities that may have been otherwise out of reach.